The process of creating a wheel

It's important to us that our customers feel confident in their purchase, so we've decided to put it all out on the table for you. Do what you will with it, this is us in all our glory.

Step 1: Design

At this stage, we're Jim Halperts favourite customer, reams of paper turned crumpled up paper basketballs flying cross the offices as we try to shut out the images of wheels we already know and love, while designing a wheel that we'll all grow to know and love, This part is brain breaking!

Once we've got something we like it's onto 2D and 3D Renders, now we can see the design with more detail and make minor changes to get the style just right. This is also where we work to remove unnecessary weight.


Pro tip: Design is a lot more than just the style of the face, it's perfecting fitment, brake clearance, offset, X factor and more!

Step 2: Fine Element Analysis

We call this step "The Heartbreaker!" after all that design work, we run the 3D render through Simulation testing, this shows us the weak points of the wheel. If a new design fails this doesn't mean the design is toast, but it means back to the drawing board, we'll revise the design to see if we can still make a design we love, but make it strong AF. 

Here's an example of one we're working on right now that failed, It's already been reworked and passed FEA.

rosco wheels fine element analysis.jpg

Step 3: Make a wheel!

Pretty straightforward, but a big commitment, now that we have a design we like and we're confident it will pass real life testing, it's time to put our money where our mouth is, we first make the molds (The expensive part) , then we make the wheel itself. 

This is where things get really exciting as we get to see the design in real life!

Step 4: Test the shit out of it!

Once we've made the wheel, we need to make sure it will pass JWL and VIA testing. The Fine Element Analysis gives us a good starting point, but real testing is crucial. 

The tests are Radial fatigue test, Corner fatigue test, Impact resistance tests.

These are standards that must be met in order to label our wheels with JWL and VIA. Every wheel we produce has passed these tests.

Step 5: Finishing Touches

That's it! we'll finish up the small details like colours and center caps and get ready to produce the wheels for customer use!

Thanks for sticking around and reading this whole thing, we hope you learned something!

You can check out our current wheels here.. 

or Contact us if you have any other questions.